PBA were asked to help SAE Logistics respond to an invitation to tender from one of their main blue-chip customers.
Marcus Eden-Ellis, our tender expert, helped SAE develop and enhance the policies that were required as part of the bid and also worked closely with the SAE team to produce the bid document.
SAE were also advised to upgrade some of their customer literature and to revamp their website in order to create an improved image. The result was highly positive – the customer felt that SAE had submitted by far the best bid and the company retained the work.
Since the tender bid PBA have been engaged to carry out buyer research on SAE’s behalf which has enabled them to sharpen their marketing messages. They also picked up a number of new leads during the research process.
PBA now meet with SAE on a monthly basis to act as a sounding board for ideas and to provide confidential advice to the Managing Director, Richard Bousfield.
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