Packshotfactory are the UK’s leading high-end photography and retouching studio supplying images to major worldwide companies.

They work from a specialised facility in the West End of London and focus on creating images that sell products and brands.

PBA was initially engaged to carry out an assessment of customer facing staff which identified a number of training needs. This resulted in personal coaching programmes being put in place that enhanced the staff’s ability to handle inbound enquiries. The success of the programmes was confirmed by improvements in the customer satisfaction ratings that the company commission on an annual basis.

Since delivering the personal coaching programmes PBA have helped the Managing Director, Martin Eidemak, introduce more cost effective direct marketing activity and have provided valuable competitor information over a long period.

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