James Grove and Sons have been manufacturing buttons for over 150 years and are still owned by the fifth generation of the original Grove family.
Given increasing competition from the Far East PBA were engaged to carry out research to identify the key attributes that UK button buyers looked for in their suppliers.
62% of buyers agreed to participate in the survey and 75% of those agreed to receive an approach from James Grove.
As a result James Grove were able to approach individual buyers with full knowledge of their needs and were able to shape their marketing messages dependent on these needs.
A significant number of new orders were gained as a direct result of this process.
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